Cookie Plug names franchise VP

Cookie Plug, a fresh-baked cookie company that combines graffiti, street art and hip-hop culture, has hired Spencer Sabatasso as VP of franchise development.

“I’m thrilled to join a company that is in the early stages of its growth trajectory and am excited to feel that hustle and energy again,” Sabatasso said in a company press release. “Of course, once I tried the cookies, I was 100% hooked. I knew I could stand behind a brand with delicious and fresh product that has all the makings of a great franchise offering”.

Sabatasso brings nearly three decades of experience in the franchise and restaurant industries, previously holding executive positions with Baja Sharkeez, Fatburger and Sweetwater Prime Seafood. Most recently, he served as director of franchise development for the franchise development and consulting firm, Fransmart.

“The demand for Cookie Plug is growing across the country, but the expansion is organic and not something we force,” Cookie Plug CEO Chris Wyland said in the release. “We are building out our team with and qualified leaders such as Spencer. He brings both the market knowledge and industry connections to ensure Cookie Plug franchisees are well taken care of.”

Founded in 2019 and franchising since 2022, Cookie Plug has 23 corporate locations and two franchise stores open as well as 98 franchise units in development. It’s seeking franchise partners nationwide to meet its goal of signing 300 units by the end of 2022.

Including the franchise fee, the initial investment for a Cookie Plug location ranges from $94,450 to $158,300.