
LOW INITIAL INVESTMENT
$94,450 – $158,300
*As shown in the Franchise Disclosure Document

Strong AUV
(Average unit volume)
Total Revenue
Gross Profit
Net Profit
AVERAGE
$702,329.05
$512,619.68
$273,860.80
HIGH
$826,092.73
$597,271.23
$333,923.87
LOW
$507,158.46
$373,382.62
$148,505.18
Numbers based on 2022 FDD.
- The above is a guide and is intended to give you an idea of what a Cookie Plug location can cost.
- The estimated cost of obtaining required restaurant equipment, signage, furniture, and fixtures may vary significantly for a free-standing building, storefront, or food court location.
- This estimate includes working capital for the first three months your restaurant is open. These figures are estimates based on our experience in opening and operating Cookie Plug locations. We cannot assure you that you will not have additional expenses in starting your Cookie Plug location.
Global Cookie Market Outlook
Join one of the fastest-growing segments of the dessert industry. The cookie market size was valued at USD 32.12 Billion in 2020 and is projected to reach USD 47.87 Billion by 2028!

Investment Information*
Initial Franchise Fee
Travel and living expenses while attending Initial Training
Grand opening advertising and promotion
Real property lease (including the security deposit)
Equipment, fixtures, other fixed assets, construction, remodeling, leasehold improvements, and decorating costs
Architect/Engineer
Computer equipment and information/POS systems
Uniforms
Business license and other permits
Opening inventory and supplies
Interior/exterior signs and graphics
Professional fees - legal and accounting
Business insurance
Miscellaneous opening costs
Additional funds – 3 months
Amount
$25,000
$1,500 to $3,000
$5,000
$5,000 to $10,000
$30,000 to $60,000
$1,500 to $8,000
$3,000 to $6,000
$250 to $800
$1,500 to $5,000
$3,700 to $7,000
$5,000 to $8,000
$1,000 to $2,000
$1,000 to $2,000
$1,000 to $1,500
$10,000 to $15,000
Method of payment
Lump sum; non- refundable
As incurred
As incurred
As incurred
As incurred
As incurred
As incurred
As incurred
As incurred
As incurred
As incurred
As incurred
As incurred
As incurred
As incurred
When due
When you sign the Franchise Agreement
During training
During the first 60 days after opening
Before opening
Before opening
As invoiced
Before opening
Before opening
Before opening
Before opening
As arranged
Before opening
As arranged
Before and 30 days after opening
After opening
To whom payment is to be made
Us
Airlines, hotels and restaurants
Advertisers and other suppliers
Contractors, landlord and other suppliers
Designated vendor (for the point of sale “POS” system), approved suppliers and other suppliers
Approved suppliers
Approved suppliers
Approved suppliers
Government agencies
Designated vendors and approved suppliers
Designated or approved suppliers
Attorneys and accountants
Insurance company
Government agencies, utilities and other suppliers
See note 12 below
TOTAL $94,450 to $158,300
